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1.4 The Role of Culture in Business
When role does culture play and can it be a positive one? A manager in a Swedish pharmaceutical firm described what happened when a multicultural team was put together.
Product design was traditionally carried out at our Stockholm headquarters. Once, by accident or design, we brought in an international team to discuss the design of a new allergy product. Due to extreme differences of opinion on what constitutes good medical practice,the team designed the new product withmaximum flexibility to suit the major demands of each country. Later, we discovered this flexibility to be of great advantage in developing and marketing international competitive products.
Regarding cultural difference as a challenge rather than a problem may mean a little more investment of time and funds, but it is more likely to produce international workable teams, systems and products. This general approach albeit with varianves on each case, has helped Japanese, Germans and Scandinavians adapt successfully to international markets. It has also helped cultivate the deep awareness of quality and consumer-friendliness characterizes the products of these successful countries, and pervades business thinking and aspirations.

谢谢了！