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I'll start the passage by introducing different aspects of shopping. Firstly, i'll list some commonly seen shopping modes, give a brief introduction to each of them, mentioning their advantages and disadvantages, as well as the associated age group of different modes of shopping. The difference lies between online shopping and offline shopping. Regarding online shopping, there are B2C and C2C;individual purchase and purchase in group. As for offline shopping, there are convenient stores, big department store, television-purchasing and telephone-purchasing. And then we investigate from the comsumers' point of view to see why they do shopping. That is about consumer's physical desire to purchase as weel as their psycholigical one. In addition, their income is the main factor deciding what types of goods they buy, whether it's the high-class ones or the low-class ones. Here we emphasize on recommendation-purchasing and list three advantages of it. We'll also include an introduction to our company, and what we think about the prosperity of our company's development. Later on, a conclusion will be drawn and investigation on three aspects will be made, including how the revenues from group-purchasing reflect the success of a sales strategy, how group-purchasing can avoid running into a loss, and lastly how to promote healthy modes of shopping, which gives me a better understanding on shopping.