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来源:百度文库 编辑:杭州交通信息网 时间:2024/04/29 11:07:50
技术、人才及管理只能是企业在某段时期内的相对竞争优势而已,真正能够经得起时间考验的因素才有可能成为核心竞争力。当代跨国公司几乎无不注意研发和营销这两端。一个品牌成为世界知名品牌往往需要几十年的时间,有的甚至上百年的时间。品牌作为公司核心竞争力体系中的重要部分,与公司文化、核心技术、人力资源等核心竞争力密不可分。品牌与公司核心竞争力水乳交融,是一种特殊的核心竞争力,即品牌核心竞争力。因此,品牌经营与企业核心竞争力的提升在时间上是基本同步的。同时,把品牌与核心竞争力联系起来考虑,也是对品牌研究的一个突破和创新。本文对品牌和企业核心竞争力的关系进行了阐述,并对如何利用品牌提高企业核心竞争力进行了详细地论述。

The technology , talent and management can only be relative competition advantages within some period of enterprises, the factor that can really stand the test of time may become key competitiveness . The contemporary trans-corporation nearly pays attention to researching and developing and marketting this both ends all without exception . A brand becomes the world-famous brand to often need decades, time for a century at some expire by very. The brand is inseparable from key competitiveness such as company's culture , key technology , human resources as the important part in company's key competitiveness system. The brand and company's key competitiveness get along swimmingly with each other, is a kind of special key competitiveness , i.e. the key competitiveness of brand. So, brand management and promotion of enterprise's key competitiveness basically move ahead simultaneously on time. Meanwhile , connect the brand and key competitiveness to consider, it is a break-through and innovation of studying about the brand too. The relation of this text to the brand and enterprise's key competitiveness has been explained , and to how utilize brand raise enterprise's key competitiveness go on , expound the fact in detail.