韩食大捷:家电营销英文参考文献

来源:百度文库 编辑:杭州交通信息网 时间:2024/04/28 18:42:19
写论文要用的

Gulati,R.and Garino,J.,Get the right mix of bricks &clicks.Harvard Business Review,Vol.78,No.3,107-114,2000
Peppers,D.and Rogers,M.,Managing customer relations:a strategic framework.2004,Hoboken,NJ:Son Wiley &Sons.
Grossman,R.P.,Developing and managing effective consumer relationships.Journal of Product &Brand Managemnt,Vol.7,No.1,27-40,1998