杭州交通信息网何珈好保剑锋儿子:Analyzing a real-life e-commerce website from an ecommerce business perspective
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Website Evaluation Paper : write a ten-page, double spaced paper analyzing a real-life e-commerce website from an ecommerce business perspective. Your paper must address the following issues:
(1) What business model is this site (B2B, B2C, auction, etc.)
(2) What are the strengths and weaknesses of this business model?
(3) Are there any security concerns about the site? How do they protect your information and protect their assets?
(4) What are good and poor design features of this site? Answer questions like: Is it easy to navigate, do the pages load quickly, can you tell where you are on the site easily? What would you improve?
(5) Who is the intended audience or customer base. How would you improve the marketing of the site?
(6) If this site is not in China, how would you adapt the site to meet the local market? If it is in China, how effectively have they designed the site to meet Chinese consumer tastes, preferences and economic conditions?
Please provide the URL of the site. Do not include screen shots or pictures in your paper unless necessary to show a feature. If you include images, they should be attached as an appendix and will not count towards the ten page total. Please include at least five references to the book or other journal articles when discussing these questions. Your references can follow APA, MLA, or any other commonly used referencing scheme. Please clarify this with your instructor if you are not clear how to cite to references.
(1) What business model is this site (B2B, B2C, auction, etc.)
(2) What are the strengths and weaknesses of this business model?
(3) Are there any security concerns about the site? How do they protect your information and protect their assets?
(4) What are good and poor design features of this site? Answer questions like: Is it easy to navigate, do the pages load quickly, can you tell where you are on the site easily? What would you improve?
(5) Who is the intended audience or customer base. How would you improve the marketing of the site?
(6) If this site is not in China, how would you adapt the site to meet the local market? If it is in China, how effectively have they designed the site to meet Chinese consumer tastes, preferences and economic conditions?
Please provide the URL of the site. Do not include screen shots or pictures in your paper unless necessary to show a feature. If you include images, they should be attached as an appendix and will not count towards the ten page total. Please include at least five references to the book or other journal articles when discussing these questions. Your references can follow APA, MLA, or any other commonly used referencing scheme. Please clarify this with your instructor if you are not clear how to cite to references.