2017年11月13日黄历:有那位高人请帮我翻译一下,谢谢!

来源:百度文库 编辑:杭州交通信息网 时间:2024/04/29 08:08:59
本论文主要研究的是网店的宣传策略,除此之外还研究了网络营销的历史、现状及趋势、网上开店的定义、网上开店的优势及缺点,网上开店需要注意的一些事项、网上开店的现状趋势,比较了一下网络营销与传统营销。为了更好的了解电子商务,网络营销和网上开店,本人除了在网上搜集资料,还有查阅图书,并且实现了网上开店。
随着互联网和宽带上网的普及,电子商务在中国异军突起,并日益渗透到人们的日常生活中。电子商务是运用现代通信技术、计算机和网络技术进行的一种社会经济形态,其目的是通过降低社会经营成本、提高社会生产效率、优化社会资源配置,从而实现社会财富的最大化利用。
本人选择在淘宝网(http://www.taobao.com)上。各种网络营销模式各有利弊,但是作为个人,只能选择C2C模式,B2B这种模式信誉度比C2C高一些,因为business信用度较高,容易让购买者放心。网络营销同真正的市场营销是一样的,也需要营业执照,没有营业执照的需要有委托书。所以介于这一点,只能选择C2C这种模式。
本文针对网上开店的宣传策略,提出了一些自己的见解。
本人认为要解决这些问题,最重要的一点就是要加大对网店的宣传力度,使人们对你的商品更加了解,对你的商店比较信任,从而使交易成功。
关键词:宣传策略 网上开店 营销模式 信任 趋势

The present paper main research is the net shop propaganda strategy, the superiority and the shortcoming in addition has also studied present situation tendency which which which on the network marketing history, the present situation and the tendency, the net open a shop on the definition, the net opens a shop, on the net open a shop which needs to pay attention to on some items, the net open a shop, compared with a network marketing and traditional marketing. For the better understanding electronic commerce, on the network marketing and the net opens a shop, myself except on-line collection material, but also has the consult books, and realized on the net to open a shop.
Along with the Internet and the wide band surfer popularization, electronic commerce in the Chinese sudden appearance of a new force, and seeps day by day to in people's daily life. Electronic commerce is one kind of socio-economic formation which using the Modern Communication Technology, the computer and the networking carries on, its goal is through reduces the society cost of operation, enhances the social product efficiency, the optimized society resources disposition, thus realization public wealth maximized use.
Myself choose am washing the valuable net (http://www.taobao.com).Each kind of network marketing pattern has the advantages respectively, but takes individual, only can choose the C2C pattern, B2B this kind of pattern creditworthiness is higher than some C2C, because the business credit is high, easy to let the buyer feel relieved. The network marketing with the genuine market marketing is same, also needs the business license, the business license has not needed to have the warrant. Therefore is situated between this point, only can choose C2C this kind of pattern.
This article propaganda strategy which opens a shop in view of the net on, proposed some own opinion.
Myself thought must solve these problems, most important is must enlarge to the net shop propaganda dynamics, makes the people even more to understand to your commodity, to your store comparison trust, thus causes the transaction to be successful.
Key word: On the propaganda strategy network opens a shop the marketing pattern trust tendency