头发免洗喷雾:急找人翻译一段文字,是关于会展的,不甚感激,送所有积分
来源:百度文库 编辑:杭州交通信息网 时间:2024/05/08 10:33:19
市场定位(Market Positioning)
Market Segmentation市场的细分
Chinese exhibition imagine我国的会展形象
区域联合促销regional combined promotion
营销整合Integrated Marketing
Therefore, aimed at these problems,we can only set up Chinese exhibition imagine by carrying out market segmentation and positioning, then carrying out advertisement publicized strategies and brand position, developing and innovate the internationalizatio brand stratagems. At the same time, we should carry out regional combined promotion and related combined promotion to impetus the development of exhibition bussiness during the course of development of market activity. Additionally, as for the servicing strategies, we should carry out serving innovation and client relationships management information strategy, improve our servicing level and value, continuously improve the competence of exhibition business, and accelerate the development of Chinese exhibition business. Finally, we should carry out marketing Integration and resource recombinant,contacting with international market, and speed the optimization of exhibition resources, further boost up our integrated competence and impetus the whole exhibition business.
Then, in view of these questions, only then through to market subdividing with the localization, then the implementation advertisements propaganda strategy, carries on the localization and the internationalization brand strategy development and the innovation to the brand, founds our country to be able to unfold the image. At the same time, in carries out the marketing campaign in the process, implements region way and so on union promotion, relevant union promotion, impels to be able the unfolding industry whole development. Moreover, in the service strategy aspect, the implementation service innovation and the customer relations management becoming an information based society strategy, raises the service level, the promotion service value, enhances unceasingly can the unfolding industry competitive power, promotes my Congress unfolding industry development. Finally, to can the unfolding industry implementation marketing conformity, the reorganization resources, the realization and the international market and the axle, urges to be able to unfold the resources the reasonable optimization, further strengthens the synthesis competitive power, impels to be able the unfolding industry overall level enhancement.
Then, in response to these problems, it is only through the breakdown of the market and positioning, advertising and implementation strategy for the brand positioning and brand strategy for internationalization and innovation, the establishment of the Exhibition of China's image. Meanwhile, in the course of carrying out market activities, the implementation of regional joint marketing, joint marketing and other related modalities, and promote the exhibition industry as a whole. In addition, in the service strategy, service innovation and customer relationship management implementation of information technology strategies, and improve service levels, enhance the value of services and continuously improve the competitiveness of industry exhibition to promote the development of China's exhibition industry. Finally, the exhibition industry in the implementation of marketing integration, restructuring resources, the realization of merger with the international market, promote reasonable resource optimization Exhibition, and further enhance the comprehensive competitiveness, and promote improvement of the overall level of the HKCEC industry.
For the brand positioning and brand strategy for internationalization and innovation, the establishment of the Exhibition of China's image. Meanwhile, in the course of carrying out market activities, the implementation of regional joint marketing, joint marketing and other related modalities, and promote the exhibition industry as a whole. In addition, in the service strategy, service innovation and customer relationship management implementation of information technology strategies, and improve service levels, enhance the value of services and continuously improve the competitiveness of industry exhibition to promote the development of China's exhibition industry. Finally, the exhibition industry in the implementation of marketing integration, restructuring resources, the realization of merger with the international market, promote reasonable resource optimization Exhibition, and further enhance the comprehensive competitiveness, and promote improvement of the overall level of the HKCEC industry.
Then, in response to these problems, it is only through the breakdown of the market and positioning, advertising and implementation strategy for the brand positioning and brand strategy for internationalization and innovation, the establishment of the Exhibition of China's image. Meanwhile, in the course of carrying out market activities, the implementation of regional joint marketing, joint marketing and other related modalities, and promote the exhibition industry as a whole. In addition, in the service strategy, service innovation and customer relationship management implementation of information technology strategies, and improve service levels, enhance the value of services and continuously improve the competitiveness of industry exhibition to promote the development of China's exhibition industry. Finally, the exhibition industry in the implementation of marketing integration, restructuring resources, the realization of merger with the international market, promote reasonable resource optimization Exhibition, and further enhance the comprehensive competitiveness, and promote improvement of the overall level of the HKCEC industry.