西雅图12月天气:What is market segmentation?

来源:百度文库 编辑:杭州交通信息网 时间:2024/04/30 04:46:47

一个市场分许多细小部份。如汽车市场按成年人,退休者,刚从大学毕业的人,男性,女性等许多分市场。这就是按潜在顾客分的market segmentation。见下面释意:

market segmentation:
A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action.

市场细分,你去google一下就出来了