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来源:百度文库 编辑:杭州交通信息网 时间:2024/04/29 09:29:12
古丈县位于湖南省西部武陵山区,集“老、少、边、穷”于一体,要尽快脱贫致富,应充分利用丰富的旅游资源,坚定不移地实现旅游带动战略,争取列入国家生态旅游扶贫示范区,把旅游业作为支柱产业加快建设小康社会。本文通过对古丈县旅游业现状及国内旅游业发展前景的分析,抓住旅游消费者的出行动机,对市场进行细分,并在细分市场的基础上选择目标市场,制定出适合目标市场特点和古丈旅游产品特性的“4PS”组合及服务营销策略,为古丈县旅游事业提供借鉴。

应该是:
Guzhang County is located west Hunan Province the Wuling mountainous
area, the collection "old, few, side, is poor" to a body, must escape
from poverty as soon as possible becomes rich, should fully use the
rich traveling resources, steadfastly realizes the traveling impetus
strategy, strives for includes the country eco-tourism to help the
poor the model district, the tourism took the pillar industry speeds
up the construction well-off society. This article through to the
Guzhang County tourism present situation and the domestic tourism
prospects for development analysis, holds the traveling consumer to go
on a journey the motive, carries on to the market subdivides, and in
subdivides the market in the foundation to choose the goal market,
formulates suits the goal market characteristic and the ancient ten
feet traveling product characteristic "4PS" the combination and the
service marketing strategy, provides the model for the Guzhang County
tourism.