工程项目负责人职责:帮帮忙,翻译一下,有分了就给你们。

来源:百度文库 编辑:杭州交通信息网 时间:2024/04/24 14:32:58
帮我翻译:
摘 要:事件营销是近年来国内外十分流行的一种公关传播与市场推广手段,它作为一种崭新的获取倍增效应的市场营销战略方式,正越来越被国内外企业所采用。本文从分析事件营销的涵义及特征入手,对比中外企业在事件营销运用中的特点,探讨中国企业如何有效应用事件营销的操作战略、操作要素。
.

关键词:事件营销;整合营销;公共关系;定位;项链理论

我以后有分了,回报答帮助我的人的。

原文
摘 要:事件营销是近年来国内外十分流行的一种公关传播与市场推广手段,它作为一种崭新的获取倍增效应的市场营销战略方式,正越来越被国内外企业所采用。本文从分析事件营销的涵义及特征入手,对比中外企业在事件营销运用中的特点,探讨中国企业如何有效应用事件营销的操作战略、操作要素。

关键词:事件营销;整合营销;公共关系;定位;项链理论
翻译文
Abstract: The event marketing was the recent years domestic and foreign extremely popular one kind of public relations dissemination and the market introduction method, it took one kind of brand-new gain multiplied the effect the market marketing strategy way, more and more is being used by the domestic and foreign enterprises. This article obtains from the analysis event marketing implication and the characteristic, contrasts the Chinese and foreign enterprise in the event marketing utilization characteristic, how discusses the Chinese enterprise effective application event marketing the operation strategy, the operation essential factor.
.

Key word: Event marketing; Conformity marketing; Public relation; Localization; Necklace theory

Summary : event marketing is a public relations in recent years and was very popular in the dissemination and marketing tools as a new acquisition of the multiplier effect of the marketing strategy, and is increasingly being used by enterprises. The analysis of events from the meaning and identity by marketing, event marketing in the Chinese and foreign enterprises with the use characteristics of Chinese enterprises to explore how to effectively use strategic event marketing operation, the operation elements. ...

keyword : event marketing;Integrated marketing;
Public relations;Positioning;Management theory.

excerpts: event marketing is a very popular means of spread of public relations and market in recent years , which is increasingly adopted by domestic and abroad enterprises as a brand-new marketing strategy of obtaining double-adding effect. The analysis of events from the meaning and identity by marketing, event marketing in the Chinese and foreign enterprises with the use characteristics of Chinese enterprises to explore how to effectively use strategic event marketing operation, the operation elements.

keys: event marketing inntegrated Marketing public relations, position , chain theory