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来源：百度文库 编辑：杭州交通信息网 时间：2024/04/28 21:03:45
随着社会经济的发展和人民收入的提高，中国女性消费在社会消费领域中的地位日益提升，而其中体现女性健康美丽的消费在女性消费中的比重更是逐年快速上升，并带动了相关产业的迅速发展。“健康.维权”是中国消费者协会2005年的主题，而女性的健康则与女性卫生用品的安全、健康密不可分。
本文首先分析我国卫生巾市场现状以及卫生巾品牌呈现的特点。再运用SWOT方法分析娇娜公司，找出娇娜公司的劣势和威胁并结合河源消费者的特征，提出针对性的建议。
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Along with society the exaltation of the development and people's income of the economy, the Chinese female consumes in the society to consume a position within realm to promote increasingly, but among them body now female healthy sex the beautiful consumption is in the female the consumption of the specific weight rises year by year and quickly more, and arouse the quick development of the related industry."Healthy.The 维 power"BE a topic of Chinese consumer association 2005, but the female's health is then and the safety of the female health thing,healthily inseparable.
The characteristics that this text analytical our country sanitary napkin market present condition and the sanitary napkin brand present first.Make use of again the SWOT method analysis 娇娜 company, find out the bad situation of the company of 娇娜 and threaten and combine the characteristic of the source of river consumer, put forward the suggestion that aims at sex