茆盛泉怎么当上民警的:高手帮忙翻译一下吧……急用的!
关键字 CRM 客户满意 客户忠诚 电子商务 ERP SCM
这是论文的摘要和关键词,帮忙啊!谢谢拉
The CRM at the enterprise to the Applied Research for the study. First, the adoption of CRM related to the brief description of the principles on the status of CRM relevant theory and research. Secondly, a CRM application on the status of the enterprise and made CRM applications research three issues : customer relationship management, customer relations, customer relationship management, e-business environment and the realization of existing customer relationship management and enterprise system integration. Then, through the use of theoretical analysis and empirical analysis, and dynamic analysis and static analysis, synthesis and logic of combining research methods summarized in the above three issues addressed. Finally, Shanghai General Motors Company in the customer relationship management applications to specific analysis and evaluation, resulting in a number of related experiences and lessons.